Music lovers can expect better music

Laser show

As artists focus of making niche music for sub-cultures, music lovers will find more and more music that strongly resonates with them. Furthermore, as music lovers make their interests and tastes public online, artists will gain the feedback they need to make more relevant music for their listeners who will love it.

When music lovers make their interests and tastes public, they will be rewarded with new artists reaching out to them with their favourite kind of music. For people who only casually engage with music, this may sound like a nightmare (it’s ok – they don’t have to make their musical tastes public). But for music lovers – the people who make the enjoyment of music a significant part of their identity and lifestyle – this will very much be welcomed.

Imagine if there were an artist living in your local area who made your favourite kind of music. Would you be upset if you never heard about this artist? Would you be upset if that artist could not sustain herself financially because she couldn’t share her music with people like you – people who would gladly pay for it? Would you be upset if that artist became discouraged because she didn’t know anyone who liked her music? This is your favourite kind of music!

When artists’ audiences make their interests and tastes public, artists will be much more able to make relevant music that resonates deeply. Audiences will be rewarded with better music and artists will be rewarded with greater appreciation and support.

Of course this is idealistic. We’ll get closer to this ideal but – like anything new – there will be bumps along the way. The technology is (and always will be) imperfect. Mistakes will be made. Some artists (or would-be artists) will use technology to abuse their audiences’ trust. There will be serious questions raised about the balance between public and private tastes. But we’ll continue forward. And we’ll all get better music as a result.