Find 10-50 people who like your music

People in art gallery

Ok. You’re going to make music for other people. You’ve got an idea of your niche. Now you need to find some real people.

Don’t fall into the trap of making music for an imaginary audience. They have to be real people. They have names. They have friends. They know other people like themselves.

How do you choose them? Look for sub-cultures. Look for groups of people with shared values and similar tastes (not just in music). You’ll get a head start if you think about groups that you’re already a part of, that your friends are a part of and/or that your friends’ friends are part of.

Again – these are real people. You have to know their names. You have to be able to reach them, to have conversations with them, to find out what they like and dislike, to understand them so deeply that you may make music that moves them.

This is not a broadcast. This is a relationship. You are making music with them. You are developing your audience while you are developing your music – the two go hand-in-hand.