Characteristics of your initial audience

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Once you have an idea of who you want your initial audience to be, you need to make sure they have the following characteristics:

  1. They like your music. They don’t have to love it yet; this will come later. But they have to like it enough to give you a chance.
  2. They can give you feedback. Feedback and criticism is crucial in your development as an artist; you need to engage in multi-layered conversations with your audience.
  3. They must be connected to more people like themselves. Eventually you will want to grow beyond your initial audience. You must choose an audience that has a strong potential for growth. It will work best when the audience you choose believe very strongly in their values. This creates a strong sense of community and connection.

Your initial audience is like a first batch of seeds. Care for them and they will flourish and – eventually – spread.